Our founder, Cecilio Y. Tagle, established Philippine Allied Enterprises Corporation (PAEC) in 1953 which by 1954 was importing Bridgestone tires to the Philippines. His drive and determination continues to inspire the company’s passion to succeed.

Our team believes in a strategically solid structure that’s why we keep our organization lean and efficient by maintaining roughly 100 employees in addition to a core management team. With our headquarters located in Makati city, we are at the heart of the Philippines’ business capital. Moreover, we have built an established nationwide network of approximately 200 dealers, each with its own network of sub-dealers, providing us with far-reaching means to ensure the availability of our products.

With over 50 years of experience, we have no plans of slowing down despite the constant challenges. Being veterans in the industry does not mean we are out-of-date. It just means that we are aware of the new knowledge to be gained, that there is bigger room to improve, and that there will be more opportunities for us to add new chapters to our history.