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Firestone: The tire choice for sensible motorist

Firestone tire brand goes back to the 1890s when Harvey Firestone experienced the superior performance of rubber tires for the first time when he won a horse race.

For more than 115 years, Firestone has been offering the quality and service it takes to win the race and conquer the road ahead.

So what makes Firestone the tire choice for the sensible motorist?


Firestone is one of the most trusted brands in the world

If something’s worth doing, it’s worth doing right. That’s an attitude that doesn’t change with time. Firestone knows tires more than anyone. This brand has been offering its service and expertise for more than a century—winning races, conquering roads, and leading the competition. And that’s why Firestone is still a household name generations after that historic horse race in the 1890s.


Dependability is a full-time job for Firestone

This tire brand believes that shortcuts and “the easy way” get you nowhere. For Firestone, nothing is more important than the dependability and trust the brand gives to its consumers, which is why Firestone focuses on constant improvement in everything it does.


Quality tires you can rely on

People have been depending on Firestone tires for over 100 years, and the brand isn’t about to let them down. Firestone carries the most popular tires, all competitively priced.


Touring FS100

A tire built to balance safety with comfort. This tire combines affordability and reliability without compromising tire performance—keeping your rides smooth and stable on the road.



With its new generation tread pattern and proven tread compound, this tire is the ideal commercial choice for light vans and 2WD utility vehicles.



Firestone TZ700 provides excellent stability and safe handling in both wet and dry conditions. It’s the ideal touring tire for passenger cars.