Painting The Town Pink

October 12, 2018

October is Breast Cancer Awareness Month and this year, Bridgestone continues to support thefight against breast cancer by raising awareness and funds for Breast Cancer Research througha partnership with the I Can Serve Foundation.

According to the International Agency for Research on Breast Cancer, the Philippines has thesecond highest incidence of the condition in South East Asia. I Can Serve Foundation strives tosignificantly reduce the numbers by providing community-based screening programs, early detection through regular breast exam and awareness campaigns. By launching the PinkCampaign, Bridgestone hopes to use its proceeds to aid the foundation’s advocacy.

Anyone can participate in Bridgestone Philippines’ Pink Campaign by purchasing the limitededition pink tire valve caps at Php 100 per set which is available via ordering online at , at selected Bridgestone dealers nationwide and by visiting the ICan Serve Foundation pop-up store in Rockwell, Makati.

Join the world in raising awareness and in the fight against breast cancer. With your hundredpesos, together we can save lives.

For more information on this advocacy, visit the I Can Serve website.